Let me ask you a question...does your business stand out in a crowded marketplace of competitors or does your business blend in? If there are 25 jewelry stores in your area, what makes your store different from all the rest? Please don't say..."Well, we give good customer service or our prices are good!"...everyone says this and its time for something new.
Today I attended a business showcase for my county and out of hundreds of other businesses..how were we able to stand out in the crowd? First of all, by doing something completely off the wall! Please understand, I don't take myself to seriously and I have a pretty good sense of humor...so here's what I did. I purchased a doctor's lab jacket and had it embroidered with the following: Bill Warren, DDJ Doctor of Dynamic Jewelry. When people came up to my booth and saw me standing there in a lab jacket, lets just say it made for interesting conversation. After breaking the ice and sharing a few chuckles about the lab coat, I proceed to ask to see a ladies hand and offer a "Free Examination". I would zero in on one finger of their hand and then say, "Dear lady, I can see by this finger ailment that I need to prescribe a 2 carat diamond ring, to be applied to this finger daily for the rest of your life. It will surely cure depression, chronic anxiety and chase all the blues away when you look at it!" Talk about having fun...the ladies loved it and I had a blast.
So let me ask you, which business do you think made a more memorable impression, those who introduced themselves as, "Hi, I'm John Doe and I work at so & so jewelers"...or me in the lab jacket giving a humorous examination? I'll let you decide for yourself, but I already know that answer...:)
"Til Next Time,
Bill Warren, DDJ
Doctor of Dynamic Jewelry
Warren Marketing Systems